Significant Milestone Reached on Internet-Based Trading Platform for Fonterra
Since July 2008, CRA has managed globalDairyTrade, the Internet-based trading platform that CRA designed for Fonterra, a leading global dairy company. The monthly international trading events have attracted Fonterra’s customers from around the world and have sold a variety of dairy products.
On January 8, 2010, Fonterra announced that sales on globalDairyTrade reached $1 billion. This is a significant milestone that reinforces globalDairyTrade’s growing reputation as an electronic trading platform that delivers improved price transparency, forward price information, and enhanced price risk management. For more information, contact Brad Miller, Leader of CRA’s Auctions & Competitive Bidding Practice, or visit the cross-border trading platform's information site at www.globaldairytrade.info.