CRA combines a high degree of technical competency, proven management tools and processes, and deep industry knowledge to help our clients identify sources of technology value and transform them into profitable growth. We help clients align technology strategy with overall business strategy and advise on:
- Technology strategy, planning, and execution
- Technology platform development, structuring, and execution
- R&D portfolio and resource management
- Technology market and competitive evaluation
- Intellectual property strategy and management
Technology strategy, planning, and execution
A sound business strategy must be supported by a properly-aligned technology strategy. We work with R&D heads and corporate or business unit management to forge the links necessary to define, create, and execute properly-aligned technology strategies. We also work side-by-side with management and R&D teams to ensure that programs with the highest potential are properly resourced and managed, and that technology and capabilities critical to the future of the company are accessed and nurtured to deliver advantage and profitable future growth.
Technology platforms are vital to gaining competitive advantage. We can help you develop, structure, and commercialize platforms that leverage your firm’s distinctive technologies and competencies to yield market-leading performance.
Portfolio and resource management
Achieving the appropriate balance of new and long-term, as well as incremental and breakthrough, technology investments is essential to balancing risk and performance. CRA works with clients to create and deploy portfolio and R&D process design tools to increase the expected value of R&D portfolios, inform make/collaborate/buy decisions, and maximize the value created from R&D resources.
Unfamiliar markets, partnership tensions, and capital constraints are a few of the challenges faced by companies seeking to commercialize technology. We help companies exploit the full value of their technology portfolios through robust IP strategies that align with commercialization programs.
Technology market and competitive evaluation
The foundation of technology strategy, planning, and execution is a sound market evaluation. CRA combines technical expertise with in-depth knowledge of the energy industry to evaluate new technologies in relation to current and potential markets, and to define the dimension of the opportunity, drivers of change, and entry/expansion requirements. We work with clients to assess the competitive situation and define appropriate strategies to take advantage of business opportunities.
Intellectual property strategy and management
Creating and exploiting intellectual property is the lifeblood of technology-based firms. From IP strategies to patent valuation, licensing, and litigation, CRA has the expertise to help oil and gas companies manage, enforce, and extract value from IP portfolios.